Network externalities in online video games : an empirical analysis utilizing online product ratings
Year of publication: |
2015
|
---|---|
Authors: | Liu, Yong ; Mai, Enping ; Yang, Jun |
Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 26.2015, 4, p. 679-690
|
Subject: | Network externalities | Network effects | Online product ratings | User reviews | Video games | Massively multiplayer online role-playing games | Netzwerkökonomik | Network economics | Computerspiel | Video game | Online-Marketing | Internet marketing | Online-Handel | Online retailing | Internet | Virales Marketing | Viral marketing | Social Web | Social web | Konsumentenverhalten | Consumer behaviour |
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