//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Marketing letters : a journal of research in marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Ethical decisions about sharin...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
292
Konsumentenverhalten
292
Brand management
52
Markenführung
52
Brand image
48
Markenimage
48
Advertising effects
40
Werbewirkung
40
Brand
35
Markenartikel
35
Beziehungsmarketing
27
Relationship marketing
27
Emotion
23
Theorie
22
Theory
22
Advertising
20
Experiment
20
Werbung
20
Viral marketing
18
Virales Marketing
18
Cognition
17
Kognition
17
Market research
16
Marktforschung
16
Internet marketing
15
Online-Marketing
15
Perception
15
Wahrnehmung
15
Customer satisfaction
14
Kundenzufriedenheit
14
Präferenztheorie
14
Theory of preferences
14
Personality psychology
13
Persönlichkeitspsychologie
13
Preismanagement
13
Pricing strategy
13
Decision under uncertainty
12
Entscheidung unter Unsicherheit
12
Willingness to pay
12
Zahlungsbereitschaftsanalyse
12
more ...
less ...
Online availability
All
Undetermined
141
Free
16
Type of publication
All
Article
294
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
291
Aufsatz in Zeitschrift
291
Conference paper
8
Konferenzbeitrag
8
Collection of articles of several authors
2
Sammelwerk
2
Conference proceedings
1
Konferenzschrift
1
more ...
less ...
Language
All
English
295
Author
All
Kim, Jungkeun
4
Barone, Michael J.
3
Blanchard, Simon J.
3
Drolet, Aimee
3
Schmitt, Bernd
3
Tam, Leona
3
Yoon, Carolyn
3
Yoon, Song-oh
3
Ahuvia, Aaron
2
Aspara, Jaakko
2
Bagozzi, Richard P.
2
Batra, Rajeev
2
Bechara, Antoine
2
Bell, David R.
2
Biswas, Abhijit
2
Bradlow, Eric T.
2
Breugelmans, Els
2
Böckenholt, Ulf
2
Cabano, Frank G.
2
Chen, Qimei
2
Dai, Xianchi
2
Dawes, John
2
DeSarbo, Wayne
2
Doorn, Jenny van
2
Driesener, Carl
2
Eisend, Martin
2
Ghosh Chowdhury, Tilottama
2
Guha, Abhijit
2
Guiltinan, Joseph P.
2
Gunasti, Kunter
2
Haws, Kelly L.
2
Herrmann, Andreas
2
Hill, Ronald Paul
2
Häubl, Gerald
2
Kamleitner, Bernadette
2
Keller, Kevin Lane
2
Klink, Richard R.
2
Kouril, Michal
2
Laurent, Gilles
2
Lim, Jeen-su
2
more ...
less ...
Published in...
All
Marketing letters : a journal of research in marketing
Journal of business research : JBR
2,045
Journal of retailing and consumer services
1,939
Journal of business ethics : JOBE
1,159
International journal of consumer studies
767
International journal of hospitality management
739
Psychology & marketing
661
Journal of consumer research : JCR ; an interdisciplinary bimonthly
583
NBER working paper series
555
Working paper / National Bureau of Economic Research, Inc.
467
SpringerLink / Bücher
414
NBER Working Paper
412
European Journal of Marketing
409
Asia Pacific journal of marketing and logistics
395
The journal of product & brand management
395
Journal of Consumer Marketing
393
The journal of brand management : an international journal
356
European journal of marketing : EJM
354
Management science : journal of the Institute for Operations Research and the Management Sciences
352
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
347
Journal of marketing research : JMR
344
Journal of international consumer marketing
320
Journal of travel and tourism marketing
320
Journal of marketing management : MM
318
Cogent business & management
310
Journal of business ethics : JBE
307
Journal of marketing communications
306
Journal of retailing
304
Tourism management : research, policies, practice
302
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
295
Journal of fashion marketing and management
295
International journal of retail & distribution management
294
Journal of marketing
294
Journal of the Academy of Marketing Science
290
The international review of retail, distribution and consumer research
289
Journal of consumer behaviour : an international research review
287
Technological forecasting & social change : an international journal
284
The journal of consumer marketing
284
Journal of economic psychology : research in economic psychology and behavioral economics
278
International Journal of Retail & Distribution Management
273
more ...
less ...
Source
All
ECONIS (ZBW)
295
Showing
1
-
10
of
295
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The same old song : the power of familiarity in
music
choice
Ward, Morgan K.
;
Goodman, Joseph K.
;
Irwin, Julie R.
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
1
,
pp. 1-11
Persistent link: https://www.econbiz.de/10010259973
Saved in:
2
Understanding today's
music
acquisition mix : a latent class analysis of consumers' combined use of
music
platforms
Weijters, Bert
;
Goedertier, Frank
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
3
,
pp. 603-610
Persistent link: https://www.econbiz.de/10011537289
Saved in:
3
Does
music
really work? : the two-stage audiovisual cross-modal correspondence effect on consumers’ shopping behavior
Yang, Shuai
;
Chang, Xinyu
;
Chen, Sixing
;
Lin, Shan
; …
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
2
,
pp. 251-276
Persistent link: https://www.econbiz.de/10013273040
Saved in:
4
The street
music
business : consumer responses to buskers performing on the street and on online video platforms
Stäbler, Samuel
;
Mierisch, Kim Katharina
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
2
,
pp. 325-350
Persistent link: https://www.econbiz.de/10013273056
Saved in:
5
The power of nostalgia : age and preference for popular
music
Davies, Callum
;
Page, Bill
;
Driesener, Carl
;
Anesbury, Zac
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
4
,
pp. 681-692
Persistent link: https://www.econbiz.de/10013454715
Saved in:
6
When do unethical brand perceptions spill over to competitors?
Trump, Rebecca K.
;
Newman, Kevin P.
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
2
,
pp. 219-230
Persistent link: https://www.econbiz.de/10011675162
Saved in:
7
Effects of physical cleansing on subsequent unhealthy eating
Kim, Jungkeun
;
Kim, Jae-Eun
;
Park, Jongwon
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
2
,
pp. 165-176
Persistent link: https://www.econbiz.de/10011876250
Saved in:
8
Sinfully decadent : priming effects of immoral advertising symbols on indulgence
Ilicic, Jasmina
;
Brennan, Stacey M.
;
Kulczynski, Alicia
- In:
Marketing letters : a journal of research in marketing
32
(
2021
)
1
,
pp. 61-73
Persistent link: https://www.econbiz.de/10012488850
Saved in:
9
The featuring phenomenon in
music
: how combining artists of different genres increases a song’s popularity
Ordanin, Andrea
;
Nunes, Joseph C.
;
Nanni, Anastasia
- In:
Marketing letters : a journal of research in marketing
29
(
2018
)
4
,
pp. 485-499
Persistent link: https://www.econbiz.de/10011964333
Saved in:
10
Targeting Miss Daisy : using age and gender to target unethical sales tactics
Cowart, Kelly O.
;
Darke, Peter
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
1
,
pp. 67-75
Persistent link: https://www.econbiz.de/10010259967
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->