Targeting Miss Daisy : using age and gender to target unethical sales tactics
Year of publication: |
2014
|
---|---|
Authors: | Cowart, Kelly O. ; Darke, Peter |
Published in: |
Marketing letters : a journal of research in marketing. - Dordrecht [u.a.] : Springer, ISSN 0923-0645, ZDB-ID 1031012-5. - Vol. 25.2014, 1, p. 67-75
|
Subject: | Age | Gender | Ethics | Perspective taking | Stereotypes | Target marketing | Geschlecht | Zielgruppe | Target group | Altersgruppe | Age group | Ethik | Unternehmensethik | Business ethics |
-
Ethical reasoning at work : a cross-country comparison of gender and age differences
Lasthuizen, Karin, (2023)
-
Targeting Miss Daisy: Using age and gender to target unethical sales tactics
Cowart, Kelly, (2014)
-
Changing the narrative : women as negotiators : and leaders
Kray, Laura J., (2017)
- More ...
-
Differences and similarities in hue preferences between Chinese and Caucasians
Chattopadhyay, Amitava, (2010)
-
Promouvoir les comportements pro-environnementaux grâce à l'hypocrisie induite
Odou, Philippe, (2019)
-
Children's consumer behavior in a store with unattractive merchandise: The "caveat emptorium"
Pliner, Patricia, (1994)
- More ...