//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Marketing letters : a journal of research in marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
If money doesn't make us happy...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Brand
2
Brand image
2
Brand love
2
Brand management
2
Consumer behaviour
2
Emotion
2
Konsumentenverhalten
2
Markenartikel
2
Markenführung
2
Markenimage
2
Beziehungsmarketing
1
Brand attachment
1
Brand loyalty
1
Brand trust
1
C-OAR-SE method
1
Confidence
1
Construct validity
1
Content validity
1
Love
1
Measurement
1
Messung
1
Prototypes
1
Relationship marketing
1
Vertrauen
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
2
Aufsatz in Zeitschrift
2
Language
All
English
2
Author
All
Ahuvia, Aaron
2
Bagozzi, Richard P.
2
Batra, Rajeev
2
Rossiter, John R.
1
Published in...
All
Marketing letters : a journal of research in marketing
Journal of business research : JBR
4
Journal of marketing
2
Marketing Letters
2
Brands : interdisciplinary perspectives
1
Consumer brand relationships : meaning, measuring, managing
1
Consumer-brand relationships : theory and practice
1
Journal of Business Research
1
Journal of Happiness Studies
1
Journal of Product & Brand Management
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of service management
1
Luxury marketing : a challenge for theory and practice
1
Marketing Review St. Gallen : die neue Thexis-Marketingfachzeitschrift für Theorie und Praxis
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
Social Indicators Research
1
The Cambridge handbook of psychology and economic behaviour
1
more ...
less ...
Source
All
ECONIS (ZBW)
2
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Psychometric vs. C-OAR-SE measures of brand love : a reply to Rossiter
Ahuvia, Aaron
;
Bagozzi, Richard P.
;
Batra, Rajeev
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
2
,
pp. 235-243
Persistent link: https://www.econbiz.de/10010367203
Saved in:
2
Brand love : development and validation of a practical scale
Bagozzi, Richard P.
;
Batra, Rajeev
;
Ahuvia, Aaron
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10011653712
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->