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The persistence of excess brand loyalty over multiple years
Pare, Vipul; Dawes, John - In: Marketing letters : a journal of research in marketing 23 (2012) 1, pp. 163-175
Persistent link: https://www.econbiz.de/10009530071
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Predicting future purchases with the Poisson log-normal model
Trinh, Giang; Rungie, Cam; Wright, Malcolm; Driesener, Carl - In: Marketing letters : a journal of research in marketing 25 (2014) 2, pp. 219-234
Persistent link: https://www.econbiz.de/10010367204
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How common is new product failure and when does it vary?
Victory, Kirsten; Nenycz-Thiel, Magda; Dawes, John; … - In: Marketing letters : a journal of research in marketing 32 (2021) 1, pp. 17-32
Persistent link: https://www.econbiz.de/10012488841