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~isPartOf:"Marketing letters : a journal of research in marketing"
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Marketing letters : a journal of research in marketing
Working Paper Series A
23
Journal of business economics : JBE
19
Research papers on marketing and retailing
11
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
10
Die Betriebswirtschaft : DBW
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Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel
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Marketing : journal of research and management
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Marketing : ZFP ; journal of research and management
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Schmalenbach business review : sbr
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Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : Zfbf
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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
4
Conjoint measurement : methods and applications ; with 91 tables
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Der Markt : international journal of marketing
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Essays on the effects of brand names and prices on consumer behavior
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Friedrich-Schiller-Universität Jena - Wirtschaftswissenschaftliche Fakultät - Working Paper Series A
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Handbuch Marktforschung : Methoden, Anwendungen, Praxisbeispiele
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International journal of technology management : IJTM
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Kohlhammer Edition Marketing
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Konzernmanagement : Corporate Governance und Kapitalmarkt ; 62. wissenschaftliche Jahrestagung des Verbandes der Hochschullehrer für Betriebswirtschaft e.V. 2000 in Berlin
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MSI reports : working paper series
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Management von Forschung, Entwicklung und Innovation
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Moderne Markenführung : Grundlagen, innovative Ansätze, praktische Umsetzungen
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Brand management ; Vol. 3
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Cross-functional innovation management : perspectives from different disciplines ; to Klaus Brockhoff for his 65. birthday
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ECONIS (ZBW)
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Brand-anchored discrete choice experiment (BDCE) vs. direct attribute rating (DAR) : an empirical comparison of predictive validity
Farsky, Mario
;
Schnittka, Oliver
;
Sattler, Henrik
; …
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
2
,
pp. 231-240
Persistent link: https://www.econbiz.de/10011675165
Saved in:
2
Changing consumers' minds at the point of sale : price discounts vs. in-store advertising
Johnen, Marius
;
Schnittka, Oliver
- In:
Marketing letters : a journal of research in marketing
31
(
2020
)
1
,
pp. 49-71
Persistent link: https://www.econbiz.de/10012229417
Saved in:
3
Image feedback effects of brand extensions : evidence from a longitudinal field study
Völckner, Franziska
;
Sattler, Henrik
;
Kaufmann, Gwen
- In:
Marketing letters : a journal of research in marketing
19
(
2008
)
2
,
pp. 109-124
Persistent link: https://www.econbiz.de/10003703917
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