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Making choices under conflict : the impact of decision frames
Krishnamurthy, Parthasarathy; Napal, Anish - In: Marketing letters : a journal of research in marketing 21 (2010) 1, pp. 37-51
Persistent link: https://www.econbiz.de/10003956319
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Here or there? : consumer reactions to corporate social responsibility initiatives ; egocentric tendencies and their moderators
Russell, Dale W.; Russell, Cristel Antonia - In: Marketing letters : a journal of research in marketing 21 (2010) 1, pp. 65-81
Persistent link: https://www.econbiz.de/10003956324
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Behavioral research and empirical modeling of marketing channels : implications for both fields and a call for future research
Meyer, Robert J.; Vosgerau, Joachim; Singh, Vishal; … - In: Marketing letters : a journal of research in marketing 21 (2010) 3, pp. 301-315
Persistent link: https://www.econbiz.de/10008648788
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Guilty by stereotypic association : country animosity and brand prejudice and discrimination
Russell, Cristel; Russell, Dale - In: Marketing letters : a journal of research in marketing 21 (2010) 4, pp. 413-425
Persistent link: https://www.econbiz.de/10008796170
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Consumption-related emotions over time : fit between prediction and experience
Pollai, Maria; Hoelzl, Erik; Possas, Flavia - In: Marketing letters : a journal of research in marketing 21 (2010) 4, pp. 397-411
Persistent link: https://www.econbiz.de/10008796171
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A little something for me and maybe for you, too : promotions that relieve guilt
Lee-Wingate, Sooyeon; Corfman, Kim P. - In: Marketing letters : a journal of research in marketing 21 (2010) 4, pp. 385-395
Persistent link: https://www.econbiz.de/10008796173
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What you see may not be what you get : asking consumers what matters may not reflect what they choose
Mueller, Simone; Lockshin, Larry; Louviere, Jordan - In: Marketing letters : a journal of research in marketing 21 (2010) 4, pp. 335-350
Persistent link: https://www.econbiz.de/10008796182
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Getting too personal : reactance to highly personalized email solicitations
White, Tiffany Barnett; Zahay, Debra L.; Thorbjørnsen, … - In: Marketing letters : a journal of research in marketing 19 (2008) 1, pp. 39-50
Persistent link: https://www.econbiz.de/10003666100
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The influence of product involvement on consumers' interactive processes in interactive television
Levy, Shalom; Nebenzahl, Israel D. - In: Marketing letters : a journal of research in marketing 19 (2008) 1, pp. 65-77
Persistent link: https://www.econbiz.de/10003666114
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Framing effects in mixed price bundling
Gilbride, Timothy J.; Guiltinan, Joseph P.; Urbany, Joel E. - In: Marketing letters : a journal of research in marketing 19 (2008) 2, pp. 125-139
Persistent link: https://www.econbiz.de/10003703923