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Marketing letters : a journal of research in marketing
Journal of retailing and consumer services
61
International journal of retail & distribution management
24
The international review of retail, distribution and consumer research
22
SpringerLink / Bücher
21
Journal of business research : JBR
18
Journal of retailing
15
The journal of product & brand management
14
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
12
European journal of operational research : EJOR
11
Handelsforschung
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Gabler Edition Wissenschaft
9
International journal of production economics
9
Journal of agricultural & food industrial organization
9
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Springer Proceedings in Business and Economics
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The journal of brand management : an international journal
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Jahrbuch der Absatz- und Verbrauchsforschung
8
Journal of food products marketing
8
Review of industrial organization : RIO
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Transportation research / E : an international journal
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European journal of marketing : EJM
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Journal of marketing management : MM
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Neue Ansätze in Markenforschung und Markenführung
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Research
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The journal of consumer marketing
7
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
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Marketing : ZFP ; journal of research and management
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Reihe: Marketing, Handel und Management
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Report / Marketing Science Institute
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Applied economics
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Applied economics letters
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Australasian marketing journal
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European retail research
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Handelsmarken : Entwicklungstendenzen und Zukunftsperspektiven der Handelsmarkenpolitik
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Handelsmarken : Zukunftsperspektiven der Handelsmarkenpolitik
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Improving marketing strategies for private label products
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ECONIS (ZBW)
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1
Empirical models of manufacturer-retailer interaction : a review and agenda for future research
Ailawadi, Kusum L.
;
Bradlow, Eric T.
;
Draganska, Michaela
; …
- In:
Marketing letters : a journal of research in marketing
21
(
2010
)
3
,
pp. 273-285
Persistent link: https://www.econbiz.de/10008648798
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2
Private labels and new product development
Chen, Chyi-mei
;
Chou, Shan-yu
;
Hsiao, Lu
;
Wu, I-huei
- In:
Marketing letters : a journal of research in marketing
20
(
2009
)
3
,
pp. 227-243
Persistent link: https://www.econbiz.de/10003873470
Saved in:
3
The persistence of excess brand loyalty over multiple years
Pare, Vipul
;
Dawes, John
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
1
,
pp. 163-175
Persistent link: https://www.econbiz.de/10009530071
Saved in:
4
Store brand and store loyalty : the moderating role of store brand positioning
Martos-Partal, Mercedes
;
González-Benito, Óscar
- In:
Marketing letters : a journal of research in marketing
22
(
2011
)
3
,
pp. 297-313
Persistent link: https://www.econbiz.de/10009305517
Saved in:
5
Motivational profiling of store brand shoppers : differences across quality tiers
Martos-Partal, Mercedes
;
González-Benito, Oscar
; …
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
2
,
pp. 187-200
Persistent link: https://www.econbiz.de/10011339355
Saved in:
6
Brand loyalty evolution and the impact of category characteristics
Casteran, Gauthier
;
Chrysochou, Polymeros
; …
- In:
Marketing letters : a journal of research in marketing
30
(
2019
)
1
,
pp. 57-73
Persistent link: https://www.econbiz.de/10012016712
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