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Empirical models of manufacturer-retailer interaction : a review and agenda for future research
Ailawadi, Kusum L.; Bradlow, Eric T.; Draganska, Michaela; … - In: Marketing letters : a journal of research in marketing 21 (2010) 3, pp. 273-285
Persistent link: https://www.econbiz.de/10008648798
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Private labels and new product development
Chen, Chyi-mei; Chou, Shan-yu; Hsiao, Lu; Wu, I-huei - In: Marketing letters : a journal of research in marketing 20 (2009) 3, pp. 227-243
Persistent link: https://www.econbiz.de/10003873470
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The persistence of excess brand loyalty over multiple years
Pare, Vipul; Dawes, John - In: Marketing letters : a journal of research in marketing 23 (2012) 1, pp. 163-175
Persistent link: https://www.econbiz.de/10009530071
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Store brand and store loyalty : the moderating role of store brand positioning
Martos-Partal, Mercedes; González-Benito, Óscar - In: Marketing letters : a journal of research in marketing 22 (2011) 3, pp. 297-313
Persistent link: https://www.econbiz.de/10009305517
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Motivational profiling of store brand shoppers : differences across quality tiers
Martos-Partal, Mercedes; González-Benito, Oscar; … - In: Marketing letters : a journal of research in marketing 26 (2015) 2, pp. 187-200
Persistent link: https://www.econbiz.de/10011339355
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Brand loyalty evolution and the impact of category characteristics
Casteran, Gauthier; Chrysochou, Polymeros; … - In: Marketing letters : a journal of research in marketing 30 (2019) 1, pp. 57-73
Persistent link: https://www.econbiz.de/10012016712