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~isPartOf:"Marketing letters : a journal of research in marketing"
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Marketing letters : a journal of research in marketing
Journal of marketing
21
Journal of business research : JBR
20
Journal of the Academy of Marketing Science
14
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
9
Journal of Business Research
8
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
8
European journal of marketing : EJM
6
Journal of service research : JSR
6
Fox School of Business Research Paper
5
Industrial marketing management : the international journal for industrial and high-tech firms
5
Information systems research : ISR
5
Journal of marketing research : JMR
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European Journal of Marketing
4
Harvard-Business-Manager : das Wissen der Besten
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Management decision : MD
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Harvard business review : HBR
3
Journal of management information systems : JMIS
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Marketing science
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Strategic Management Journal
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Strategic management journal
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The journal of behavioral finance : a publication of the Institute of Behavioral Finance
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The journal of business & industrial marketing
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Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
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International Journal of Bank Marketing
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International journal of electronic commerce : IJEC
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Journal of Business & Industrial Marketing
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of service research
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Journal of strategic marketing
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Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
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MSI reports : working paper series
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Management Decision
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Management science : journal of the Institute for Operations Research and the Management Sciences
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NBER Working Paper
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Robert H. Smith School Research Paper
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Technological forecasting & social change : an international journal
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The international journal of bank marketing : IJBM
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Exploring the relationship between corporate social responsibility and firm innovation
Luo, Xueming
;
Du, Shuili
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
4
,
pp. 703-714
Persistent link: https://www.econbiz.de/10011399252
Saved in:
2
Selling losers and keeping winners : how (savings) goal dynamics predict a reversal of the disposition effect
Aspara, Jaakko
;
Hoffmann, Arvid O. I.
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
2
,
pp. 201-211
Persistent link: https://www.econbiz.de/10011339350
Saved in:
3
Revisiting the paradox of whether retail buyers behave more like consumers or industrial purchasers : the case of price discounts
Isojärvi, Jyrki
;
Aspara, Jaakko
;
Movarrei, Reza
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
3
,
pp. 499-521
Persistent link: https://www.econbiz.de/10013454587
Saved in:
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