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Facts-up-front : should food companies follow the FDA or industry label format? : the effects of combining virtue and vice information on consumer evaluations
Zlatevska, Natalina; Chowdhury, Rafi M. M. I.; Tam, Leona; … - In: Marketing letters : a journal of research in marketing 30 (2019) 3/4, pp. 321-334
Persistent link: https://www.econbiz.de/10012144815
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Managing sub-branding affect transfer : the role of consideration set size and brand loyalty
He, Yi; Chen, Qimei; Tam, Leona; Lee, Ruby - In: Marketing letters : a journal of research in marketing 27 (2016) 1, pp. 103-113
Persistent link: https://www.econbiz.de/10011444037
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When impediments make you jump rather than stumble : regulatory nonfit, implementation intentions, and goal attainment
Tam, Leona; Spanjol, Jelena - In: Marketing letters : a journal of research in marketing 23 (2012) 1, pp. 93-107
Persistent link: https://www.econbiz.de/10009530083
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Situational and trait interactions among goal orientations
Haws, Kelly L.; Bearden, William O.; Dholakia, Utpal M. - In: Marketing letters : a journal of research in marketing 23 (2012) 1, pp. 47-60
Persistent link: https://www.econbiz.de/10009530132