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~isPartOf:"Marketing letters : a journal of research in marketing"
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Intransitivity of Consumer Pre...
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Consumer behaviour
292
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292
Brand management
51
Markenführung
51
Brand image
48
Markenimage
48
Advertising effects
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Entscheidung unter Unsicherheit
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Kim, Jungkeun
4
Bagozzi, Richard P.
3
Barone, Michael J.
3
Blanchard, Simon J.
3
Bradlow, Eric T.
3
Breugelmans, Els
3
Drolet, Aimee
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Schmitt, Bernd
3
Tam, Leona
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Yoon, Carolyn
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Yoon, Song-oh
3
Ahuvia, Aaron
2
Aspara, Jaakko
2
Batra, Rajeev
2
Bechara, Antoine
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Bell, David R.
2
Biswas, Abhijit
2
Böckenholt, Ulf
2
Cabano, Frank G.
2
Chen, Qimei
2
Dai, Xianchi
2
Dawes, John
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DeSarbo, Wayne
2
Dellaert, Benedict G. C.
2
Dogerlioglu-Demir, Kivilcim
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Doorn, Jenny van
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Driesener, Carl
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Eisend, Martin
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Ghosh Chowdhury, Tilottama
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Gunasti, Kunter
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2
Hill, Ronald Paul
2
Häubl, Gerald
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Kamleitner, Bernadette
2
Kannan, P. K.
2
Keller, Kevin Lane
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Marketing letters : a journal of research in marketing
Journal of business research : JBR
2,022
Journal of retailing and consumer services
1,940
International journal of consumer studies
769
International journal of hospitality management
732
NBER working paper series
720
Psychology & marketing
668
Working paper / National Bureau of Economic Research, Inc.
612
Journal of consumer research : JCR ; an interdisciplinary bimonthly
593
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
551
NBER Working Paper
542
Management science : journal of the Institute for Operations Research and the Management Sciences
408
The journal of product & brand management
396
SpringerLink / Bücher
394
Asia Pacific journal of marketing and logistics
391
Journal of marketing research : JMR
363
Journal of economic behavior & organization : JEBO
354
Economics letters
348
European journal of marketing : EJM
348
The journal of brand management : an international journal
348
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
346
Journal of economic psychology : research in economic psychology and behavioral economics
334
Tourism management : research, policies, practice
323
Journal of international consumer marketing
321
Journal of travel and tourism marketing
320
Journal of marketing management : MM
309
Journal of retailing
309
Environmental & resource economics : the official journal of the European Association of Environmental and Resource Economists
307
Cogent business & management
305
Discussion paper series / IZA
302
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
298
Journal of marketing communications
298
Journal of fashion marketing and management
293
International journal of retail & distribution management
292
Technological forecasting & social change : an international journal
292
The international review of retail, distribution and consumer research
291
CESifo working papers
290
The journal of consumer marketing
290
Journal of consumer behaviour : an international research review
288
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
288
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ECONIS (ZBW)
306
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1
Do real payment really matter? : a re-examination of the compromise effect in hypothetical and binding choice settings
Müller, Holger
;
Kroll, Eike B.
;
Vogt, Bodo
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
1
,
pp. 73-92
Persistent link: https://www.econbiz.de/10009530087
Saved in:
2
Using discrete choice experiments to estimate willingness-to-pay intervals
Schlereth, Christian
;
Eckert, Christine
;
Skiera, Bernd
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
3
,
pp. 761-776
Persistent link: https://www.econbiz.de/10009579971
Saved in:
3
Effects of personalized e-mail messages on privacy risk : moderating roles of control and intimacy
Song, Ji Hee
;
Kim, Hye Young
;
Kim, Sahangsoon
;
Lee, Sung Won
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
1
,
pp. 89-101
Persistent link: https://www.econbiz.de/10011444027
Saved in:
4
How do firms make money selling digital goods online?
Lambrecht, Anja
;
Goldfarb, Avi
;
Bonatti, Alessandro
; …
- In:
Marketing letters : a journal of research in marketing
25
(
2014
)
3
,
pp. 331-341
Persistent link: https://www.econbiz.de/10010401317
Saved in:
5
The effect of attribute-based and alternative-based processing on consumer choice in context
Jang, Jung Min
;
Yoon, Song-oh
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
3
,
pp. 511-524
Persistent link: https://www.econbiz.de/10011537276
Saved in:
6
Special issue: Seventh tri-annual Choice Symposium
Bradlow, Eric T.
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003774200
Saved in:
7
Choice under restrictions
Botti, Simona
;
Broniarczyk, Susan
;
Häubl, Gerald
; …
- In:
Marketing letters : a journal of research in marketing
19
(
2008
)
3/4
,
pp. 183-199
Persistent link: https://www.econbiz.de/10003774239
Saved in:
8
Making choices under conflict : the impact of decision frames
Krishnamurthy, Parthasarathy
;
Napal, Anish
- In:
Marketing letters : a journal of research in marketing
21
(
2010
)
1
,
pp. 37-51
Persistent link: https://www.econbiz.de/10003956319
Saved in:
9
To seek variety or uniformity : the role of culture in consumers’ choice in a group setting
Yoon, Song-oh
;
Suk, Kwanho
;
Lee, Seon Min
;
Park, Eun Young
- In:
Marketing letters : a journal of research in marketing
22
(
2011
)
1
,
pp. 49-64
Persistent link: https://www.econbiz.de/10009125078
Saved in:
10
Deriving joint space positioning maps from consumer preference ratings
DeSarbo, Wayne
;
Park, Joonwook
;
Rao, Vithala R.
- In:
Marketing letters : a journal of research in marketing
22
(
2011
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10009125081
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