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~isPartOf:"Marketing letters : a journal of research in marketing"
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Marketing letters : a journal of research in marketing
Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of marketing research : JMR
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Working papers / Wharton School, University of Pennsylvania / Marketing
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Journal of Consumer Research
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MSI reports : working paper series
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Harvard-Business-Manager : das Wissen der Besten
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Journal of marketing
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Journal of service research
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
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GMU Working Paper in Economics
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Harvard business review : HBR
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of organizational change management
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
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Human resources abstracts : an international information service
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Marketing insights from text analysis
Berger, Jonah
;
Packard, Grant
;
Boghrati, Reihane
;
Hsu, Ming
- In:
Marketing letters : a journal of research in marketing
33
(
2022
)
3
,
pp. 365-377
Persistent link: https://www.econbiz.de/10013454573
Saved in:
2
Reaching for rigor and relevance : better marketing research for a better world
Madan, Shilpa
;
Johar, Gita Venkataramani
;
Berger, Jonah
; …
- In:
Marketing letters : a journal of research in marketing
34
(
2023
)
1
,
pp. 1-12
Persistent link: https://www.econbiz.de/10014265918
Saved in:
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