Consumer insights from text analysis
Year of publication: |
2023
|
---|---|
Authors: | Packard, Grant ; Moore, Sarah G. ; Berger, Jonah |
Published in: |
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology. - Hoboken, NJ : Wiley, ISSN 1532-7663, ZDB-ID 2021876-X. - Vol. 33.2023, 4, p. 615-620
|
Subject: | Konsumentenverhalten | Consumer behaviour | Text |
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