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Consumer behaviour
292
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Brand management
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Brand image
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Kim, Jungkeun
4
Barone, Michael J.
3
Bechara, Antoine
3
Blanchard, Simon J.
3
Breugelmans, Els
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Drolet, Aimee
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Schmitt, Bernd
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Tam, Leona
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Völckner, Franziska
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Yoon, Song-oh
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Ahuvia, Aaron
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Aspara, Jaakko
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Bagozzi, Richard P.
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Batra, Rajeev
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Bell, David R.
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Biswas, Abhijit
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Bradlow, Eric T.
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Böckenholt, Ulf
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Cabano, Frank G.
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Chen, Qimei
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Dai, Xianchi
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DeSarbo, Wayne
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Doorn, Jenny van
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Driesener, Carl
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Eisend, Martin
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Ghosh Chowdhury, Tilottama
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Grégoire, Yany
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Hill, Ronald Paul
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Hoffmann, Arvid O. I.
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Häubl, Gerald
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Marketing letters : a journal of research in marketing
Journal of business research : JBR
2,135
Journal of retailing and consumer services
2,034
International journal of hospitality management
894
International journal of consumer studies
774
Psychology & marketing
692
Journal of consumer research : JCR ; an interdisciplinary bimonthly
589
NBER working paper series
520
European Journal of Marketing
488
SpringerLink / Bücher
463
Journal of Consumer Marketing
448
Working paper / National Bureau of Economic Research, Inc.
437
Asia Pacific journal of marketing and logistics
431
Tourism management : research, policies, practice
405
Journal of travel and tourism marketing
396
The journal of product & brand management
395
NBER Working Paper
385
European journal of marketing : EJM
374
Journal of Services Marketing
371
Journal of marketing research : JMR
368
The journal of brand management : an international journal
364
Management science : journal of the Institute for Operations Research and the Management Sciences
351
The journal of services marketing
350
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
346
Journal of marketing management : MM
341
Journal of retailing
334
Journal of the Academy of Marketing Science
333
Journal of marketing
330
Cogent business & management
328
Journal of international consumer marketing
325
International journal of contemporary hospitality management
324
The service industries journal
321
International Journal of Retail & Distribution Management
319
Journal of consumer behaviour : an international research review
311
Journal of hospitality marketing & management
307
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
305
International journal of retail & distribution management
302
The international review of retail, distribution and consumer research
300
Journal of marketing communications
299
The journal of consumer marketing
291
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ECONIS (ZBW)
313
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1
Loyalty as a matter of principle : the influence of standards of judgment on customer loyalty
Love, Edwin
;
Staton, Mark
;
Rotman, Jeff D.
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
4
,
pp. 661-674
Persistent link: https://www.econbiz.de/10011614281
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2
Budget allocation for customer acquisition and retention while balancing market share growth and customer equity
Tsao, Hsiu-yuan
- In:
Marketing letters : a journal of research in marketing
24
(
2013
)
1
,
pp. 1-11
Persistent link: https://www.econbiz.de/10009722396
Saved in:
3
Experience, socialization and customer retention : lessons from the dance floor
Giudicati, Gianna
;
Riccaboni, Massimo
;
Romiti, Anna
- In:
Marketing letters : a journal of research in marketing
24
(
2013
)
4
,
pp. 409-422
Persistent link: https://www.econbiz.de/10010207193
Saved in:
4
It’s all relative : how customer-perceived competitive advantage influences referral intentions
Mende, Martin
;
Thompson, Scott A.
;
Coenen, Christian
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
4
,
pp. 661-678
Persistent link: https://www.econbiz.de/10011399180
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5
What characterizes Chinese consumer behavior? : a cross-industry analysis of the Chinese diaspora in Japan
Frank, Björn
;
Abulaiti, Gulimire
;
Enkawa, Takao
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
3
,
pp. 683-700
Persistent link: https://www.econbiz.de/10009579979
Saved in:
6
Regret and performance uncertainty in consumer repeat choice
Rong, Chen
;
Jia, Jianmin
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
1
,
pp. 353-365
Persistent link: https://www.econbiz.de/10009530696
Saved in:
7
When the decision ball keeps rolling : an investigation of the Sisyphus effect among maximizing consumers
Carrillat, François A.
;
Ladik, Daniel M.
;
Legoux, Renaud
- In:
Marketing letters : a journal of research in marketing
22
(
2011
)
3
,
pp. 283-296
Persistent link: https://www.econbiz.de/10009305520
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8
Consumer satisfaction versus churn in the case of upgrades of 3G to 4G cell networks
D'Alessandro, Steven
;
Johnson, Lester W.
;
Gray, David
; …
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
4
,
pp. 489-500
Persistent link: https://www.econbiz.de/10011399092
Saved in:
9
Impact of satisfaction with e-retailers' touch points on purchase behavior : the moderating effect of search and experience product type
Lim, Jeen-su
;
Aali, Abdulrahman Yousef al-
;
Heinrichs, …
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
2
,
pp. 225-235
Persistent link: https://www.econbiz.de/10011339344
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10
The relative impact of gratitude and transactional satisfaction on post-complaint consumer response
Simon, Françoise
;
Tossan, Vesselina
;
Connan …
- In:
Marketing letters : a journal of research in marketing
26
(
2015
)
2
,
pp. 153-164
Persistent link: https://www.econbiz.de/10011339364
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