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Identifying consumer heterogeneity in unobserved categories
Blanchard, Simon J.; DeSarbo, Wayne; Atalay, A. Selin; … - In: Marketing letters : a journal of research in marketing 23 (2012) 1, pp. 177-194
Persistent link: https://www.econbiz.de/10009530058
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Deriving joint space positioning maps from consumer preference ratings
DeSarbo, Wayne; Park, Joonwook; Rao, Vithala R. - In: Marketing letters : a journal of research in marketing 22 (2011) 1, pp. 1-14
Persistent link: https://www.econbiz.de/10009125081
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The past, present, and future of measurement and methods in marketing analysis
Ding, Yu; DeSarbo, Wayne; Hanssens, Dominique M.; … - In: Marketing letters : a journal of research in marketing 31 (2020) 2/3, pp. 175-186
Persistent link: https://www.econbiz.de/10012301438