//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Marketing management : a cultural perspective"
~language:"eng"
~person:"Belk, Russell W."
~person:"Foxall, Gordon R."
~person:"Gröppel-Klein, Andrea"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Mohd Suki, Norazah"
~person:"Ozanne, Julie L."
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~person:"Rudolph, Thomas"
~person:"Schramm-Klein, Hanna"
~source:"econis"
~subject:"Experiment"
~subject:"Konsumentenverhalten"
~subject:"Markenführung"
~subject:"Marktforschung"
~subject:"Mode"
~subject:"Online retailing"
~subject:"Relationship marketing"
~subject:"Retail trade"
~subject:"Social Web"
~subject:"Werbewirkung"
~type_genre:"Aufsatzsammlung"
~type_genre:"Book section"
~type_genre:"Conference paper"
~type_genre:"Reprint"
~type_genre:"Sammlung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Value brands : cheap or trendy...
Similar by subject
Narrow search
Delete all filters
| 29 applied filters
Year of publication
From:
To:
Subject
All
Experiment
Konsumentenverhalten
Markenführung
Marktforschung
Mode
Online retailing
Relationship marketing
Retail trade
Social Web
Werbewirkung
Action research
1
Aktionsforschung
1
Consumer behaviour
1
Market research
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Aufsatzsammlung
Book section
Conference paper
Reprint
Sammlung
Aufsatz im Buch
1
Language
All
English
Author
All
Belk, Russell W.
Foxall, Gordon R.
Gröppel-Klein, Andrea
Laroche, Michel
Loureiro, Sandra Maria Correia
Mohd Suki, Norazah
Ozanne, Julie L.
Pelsmacker, Patrick de
Phau, Ian
Rudolph, Thomas
Schramm-Klein, Hanna
Anderson, Laurel
1
Bonnin, Gaël
1
Borghini, Stefania
1
Cova, Véronique
1
Cross, Samantha N. N.
1
Dobscha, Susan
1
Gilly, Mary C.
1
Guiot, Denis
1
Luedicke, Marius K.
1
Maclaran, Pauline
1
McDonagh, Pierre
1
Moisander, Johanna
1
Prothero, Andrea
1
Roux, Dominique
1
Valtonen, Anu
1
more ...
less ...
Published in...
All
Marketing management : a cultural perspective
Legends in consumer behavior
11
Consumer behavior analysis : (a) rational approach to consumer choice
4
Routledge companions in business, management and accounting
3
The Routledge companion to identity and consumption
3
The impact of theory on representations of the consumer and the marketing organisation
3
Transformative consumer research for personal and collective well-being
3
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
2
Beyond sustainability
2
Country of origin effect : looking back and moving forward
2
Cross-cultural and critical perspectives on brands
2
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
2
Handbook of developments in consumer behaviour
2
Handbook of qualitative research methods in marketing
2
Handbook of research on leveraging consumer psychology for effective customer engagement
2
International journal of advertising : the quarterly review of marketing communications
2
Marketing and multicultural diversity
2
Premier reference source
2
The SAGE handbook of marketing theory
2
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
1
Advances in marketing, customer relationship management , and e-services (AMCRMES) book series
1
Analyzing the cultural diversity of consumers in the global marketplace
1
Brand management ; Vol. 4
1
Challenges and trends in modern banking
1
Contemporary consumer culture theory
1
Contemporary issues in marketing management
1
Critical marketing : issues in contemporary marketing
1
Critical perspectives on business and management
1
Cutting edge international research
1
E-business : state of the art of ICT based challenges and solutions
1
Fallstudien zum Internationalen Management : Grundlagen - Praxiserfahrungen - Perspektiven
1
Handbook of Islamic marketing
1
Handbook of research on applied data science and artificial intelligence in business and industry ; Volume 1
1
Handbook of research on consumerism in business and marketing : concepts and practices
1
Handbook of research on international advertising
1
Handbook of strategic e-business management
1
Innovation in the high-tech economy
1
International advertising and communication : current insights and empirical findings
1
Leveraging consumer behavior and psychology in the digital economy
1
Macroeconomics and beyond : essays in honour of Wim Meeusen
1
more ...
less ...
Source
All
ECONIS (ZBW)
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Action research methods in consumer culture
Ozanne, Julie L.
;
Anderson, Laurel
- In:
Marketing management : a cultural perspective
,
(pp. 279-292)
.
2012
Persistent link: https://www.econbiz.de/10009508087
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->