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The Ascent of Dan - What does the overwhehning success of Dan Brown's The Da Vinci Code signify for marketing researchers?
Brown, Stephen - In: Marketing research : a magazine of management and … 18 (2006) 2, pp. 32-37
Persistent link: https://www.econbiz.de/10007290773
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Fortune Favors the Brand - Like it or not, brand success often depends on good luck.
Brown, Stephen - In: Marketing research : a magazine of management and … 17 (2005) 2, pp. 22-28
Persistent link: https://www.econbiz.de/10007097899
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The Tripping Point - By fawning over the customer, we risk falling over them.
Brown, Stephen - In: Marketing research : a magazine of management and … 17 (2005) 1, pp. 8-13
Persistent link: https://www.econbiz.de/10007098902