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Thirty years of conjoint analysis: reflections and prospects
Green, Paul E.; Krieger, Abba M.; Wind, Yoram (Jerry) - In: Marketing research and modeling : progress and …, (pp. 117-139). 2004
Persistent link: https://www.econbiz.de/10003243563
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Buyer choice simulator's, optimizers, and dynamic models
Green, Paul E.; Krieger, Abba M.; Wind, Yoram (Jerry) - In: Marketing research and modeling : progress and …, (pp. 169-199). 2004
Persistent link: https://www.econbiz.de/10003243607
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Continuing the Aldersonian research tradition
Wind, Yoram (Jerry); Green, Paul E. - In: Marketing research and modeling : progress and …, (pp. 293-298). 2004
Persistent link: https://www.econbiz.de/10003243777
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Reflections and conclusions: the link between advances in marketing research and practice
Wind, Yoram (Jerry); Green, Paul E. - In: Marketing research and modeling : progress and …, (pp. 301-318). 2004
Persistent link: https://www.econbiz.de/10003243788
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The vagaries of becoming (and remaining) a marketing research methodologist
Green, Paul E. - In: Marketing research and modeling : progress and …, (pp. 233-244). 2004
Persistent link: https://www.econbiz.de/10003243676
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The Journal of Marketing Research: its initiation, growth, and knowledge dissemination
Green, Paul E.; Johnson, Richard M.; Neal, William D. - In: Marketing research and modeling : progress and …, (pp. 245-264). 2004
Persistent link: https://www.econbiz.de/10003243720