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~isPartOf:"Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis"
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Füller, Johann
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Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
Creativity and innovation management
7
Harvard-Business-Manager : das Wissen der Besten
6
Kundenorientierte Unternehmensführung : Kundenorientierung - Kundenzufriedenheit - Kundenbindung
6
Journal of management information systems : JMIS
5
Journal of business research : JBR
4
R & D management
4
Technovation : the international journal of technological innovation, entrepreneurship and technology management
4
Understanding the crowd - how to construct the crowd and manage participants in customer co-creation
4
Marketing Review St.Gallen
3
Problems and perspectives in management : PPM ; international research journal
3
Research policy : policy, management and economic studies of science, technology and innovation
3
The journal of product innovation management : an international publication of the Product Development & Management Association
3
Business horizons
2
California management review
2
Der Markt : international journal of marketing
2
European journal of international management : EJIM
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
Innovation: organization & management : IOM
2
International journal of business process integration and management : IJBPIM
2
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Long range planning : LRP ; international journal of strategic management
2
Management information systems : mis quarterly
2
Marketing Review St. Gallen : die neue Thexis-Marketingfachzeitschrift für Theorie und Praxis
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Sloan working papers
2
The journal of product & brand management
2
Tourism management : research, policies, practice
2
California management review : CMR
1
Change Leadership : den Wandel antizipieren und aktiv gestalten
1
Community-Marketing : wie Unternehmen in sozialen Netzwerken Werte schaffen
1
Crowdsourcing : Innovationsmanagement mit Schwarmintelligenz ; [interaktiv Ideen finden, kollektives Wissen effektiv nutzen, mit Fallbeispielen und Checklisten]
1
Das Wirtschaftsstudium : wisu ; Zeitschrift für Ausbildung, Prüfung, Berufseinstieg und Fortbildung
1
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
Dienstleistungsinnovationen
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Discontinuous innovation : learning to manage the unexpected
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Harvard business review : HBR
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Ideenmanagement : Zeitschrift für Vorschlagswesen und Verbesserungsprozesse
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Al-assisted searching : through crowdsourced solution spaces
Wahl, Julian
;
Füller, Johann
;
Hutter, Katja
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
39
(
2022
)
6
,
pp. 30-38
Persistent link: https://www.econbiz.de/10013445127
Saved in:
2
Next Generation Internet - Video bewegt
Füller, Johann
;
Lechle, Mathias
;
Hutter, Katja
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
34
(
2017
)
2
,
pp. 14-24
Persistent link: https://www.econbiz.de/10011914555
Saved in:
3
Ideenwettbewerbe als innovatives Markenbindungsinstrument
Hutter, Katja
;
Hautz, Julia
;
Füller, Johann
;
Matzler, Kurt
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
27
(
2010
)
4
,
pp. 26-34
Persistent link: https://www.econbiz.de/10003995482
Saved in:
4
"Im Spiel liegt die Wahrheit" : Games zur Insight-Generierung
Füller, Johann
;
Hutter, Katja
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
29
(
2012
)
2
,
pp. 26-32
Persistent link: https://www.econbiz.de/10009533313
Saved in:
5
"Golden crowd" : engaging the users that deliver on your crowdsourcing goals
Bilgram, Volker
;
Hahn, Alexander
;
Füller, Johann
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
39
(
2022
)
6
,
pp. 12-20
Persistent link: https://www.econbiz.de/10013445120
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