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Designing an online retail marketplace : leveraging information from sponsored advertising
Long, Fei; Jerath, Kinshuk; Sárváry, Miklós - In: Marketing science 41 (2022) 1, pp. 115-138
Persistent link: https://www.econbiz.de/10012820501
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Morphing for consumer dynamics : bandits meet hidden Markov models
Liberali, Gui; Ferecatu, Alina - In: Marketing science 41 (2022) 4, pp. 341-366
Persistent link: https://www.econbiz.de/10013363997
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The value of descriptive analytics : evidence from online retailers
Berman, Ron; Israeli, Ayelet - In: Marketing science 41 (2022) 6, pp. 1074-1096
Persistent link: https://www.econbiz.de/10014316896
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Competing for recommendations : the strategic impact of personalized product recommendations in online marketplaces
Zhou, Bo; Zou, Tianxin - In: Marketing science 42 (2023) 2, pp. 360-376
Persistent link: https://www.econbiz.de/10014317107
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Consumer transportation costs and the value of e-commerce : evidence from the Dutch apparel industry
Huang, Yufeng; Bronnenberg, Bart J. - In: Marketing science 42 (2023) 5, pp. 984-1003
Persistent link: https://www.econbiz.de/10014393391
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The market for fake reviews
He, Sherry; Hollenbeck, Brett; Proserpio, Davide - In: Marketing science 41 (2022) 5, pp. 896-921
Persistent link: https://www.econbiz.de/10013373616
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Platform manipulation in online retail marketplace with sponsored advertising
Long, Fei; Liu, Yunchuan - In: Marketing science 43 (2024) 2, pp. 317-345
Persistent link: https://www.econbiz.de/10014529212