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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Frontiers: supporting content marketing with natural language generation
Reisenbichler, Martin
;
Reutterer, Thomas
;
Schweidel, …
- In:
Marketing science
41
(
2022
)
3
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pp. 441-452
Persistent link: https://www.econbiz.de/10013363767
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Chae, Inyoung
;
Ha, Jihyeon
;
Schweidel, David A.
- In:
Marketing science
42
(
2023
)
4
,
pp. 729-745
Persistent link: https://www.econbiz.de/10014317640
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