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Marketing science
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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When bulldozers loom : informal property rights and marketing practice innovation among emerging market microentrepreneurs
Hassan, Magda
;
Prabhu, Jaideep C.
;
Chandy, Rajesh K.
; …
- In:
Marketing science
42
(
2023
)
1
,
pp. 137-165
Persistent link: https://www.econbiz.de/10014317062
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Can AI help in ideation? : a theory-based model for idea screening in crowdsourcing contests
Bell, J. Jason
;
Pescher, Christian
;
Tellis, Gerard J.
; …
- In:
Marketing science
43
(
2024
)
1
,
pp. 54-72
Persistent link: https://www.econbiz.de/10014470120
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