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Skimming or penetration? : strategic dynamic pricing for new products
Spann, Martin; Fischer, Marc; Tellis, Gerard J. - In: Marketing science : the marketing journal of the … 34 (2015) 2, pp. 235-249
Persistent link: https://www.econbiz.de/10010515896
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Two centuries of innovations and stock market bubbles
Sorescu, Alina; Sorescu, Sorin M.; Armstrong, Will J.; … - In: Marketing science : the marketing journal of the … 37 (2018) 4, pp. 507-529
Persistent link: https://www.econbiz.de/10011916538
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The evolution of influence through endogenous link formation
Phan, Tuan Q.; Godes, David - In: Marketing science : the marketing journal of the … 37 (2018) 2, pp. 259-278
Persistent link: https://www.econbiz.de/10011864760
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Cryptocurrency adoption with speculative price bubbles
Wei, Yanhao; Dukes, Anthony - In: Marketing science : the marketing journal of the … 40 (2021) 2, pp. 241-260
Persistent link: https://www.econbiz.de/10012504943
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Sale or lease? : Durable-goods monopoly with network effects
Chien, Hung-ken; Chu, C. Y. Cyrus - In: Marketing science : the marketing journal of the … 27 (2008) 6, pp. 1012-1019
Persistent link: https://www.econbiz.de/10003791781
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Implications of channel structure for leasing or selling durable goods
Bhaskaran, Sreekumar R.; Gilbert, Stephen M. - In: Marketing science : the marketing journal of the … 28 (2009) 5, pp. 918-934
Persistent link: https://www.econbiz.de/10003900007
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Understanding the role of trade-ins in durable goods markets : theory and evidence
Rao, Raghunath Singh; Narasimhan, Om; John, George - In: Marketing science : the marketing journal of the … 28 (2009) 5, pp. 950-967
Persistent link: https://www.econbiz.de/10003900016
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Investigating consumer purchase behavior in related technology product categories
Sriram, S.; Chintagunta, Pradeep K.; Agarwal, Manoj Kumar - In: Marketing science : the marketing journal of the … 29 (2010) 2, pp. 291-314
Persistent link: https://www.econbiz.de/10003969789
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"Call for prices" : strategic implications of raising consumers' costs
Desai, Preyas S.; Krishnamoorthy, Anand; Sainam, Preethika - In: Marketing science : the marketing journal of the … 29 (2010) 1, pp. 158-174
Persistent link: https://www.econbiz.de/10003973192
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The design of durable goods
Koenigsberg, Oded; Kohli, Rajeev; Montoya, Ricardo - In: Marketing science : the marketing journal of the … 30 (2011) 1, pp. 111-122
Persistent link: https://www.econbiz.de/10008905587