The design of durable goods
Year of publication: |
2011
|
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Authors: | Koenigsberg, Oded ; Kohli, Rajeev ; Montoya, Ricardo |
Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 30.2011, 1, p. 111-122
|
Subject: | Dauerhafte Konsumgüter | Durable goods | Produktgestaltung | Product design | Preismanagement | Pricing strategy | Konsumtheorie | Consumption theory |
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