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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
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Marketing management
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Hauser, John R.
3
Allenby, Greg M.
2
Bradlow, Eric T.
2
Desai, Preyas S.
2
Esteban-Bravo, Mercedes
2
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
437
Journal of marketing research : JMR
424
Journal of marketing
286
SpringerLink / Bücher
276
Industrial marketing management : the international journal for industrial and high-tech firms
274
Journal of strategic marketing
198
Journal of the Academy of Marketing Science
177
Europäische Hochschulschriften / 5
170
Jahrbuch der Absatz- und Verbrauchsforschung
165
Journal of marketing management : MM
161
European journal of marketing : EJM
156
Overseas business reports : OBR
155
Gabler Edition Wissenschaft
115
Journal of advertising research
111
The journal of business & industrial marketing
111
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
108
International journal of market research : JMRS ; the journal of the Market Research Society
107
Journal of marketing communications
107
Management science : journal of the Institute for Operations Research and the Management Sciences
107
Marketing : ZFP ; journal of research and management
98
Journal of retailing and consumer services
96
Qualitative market research : an international journal
90
Springer eBook Collection
90
Journal of retailing
88
Marketing intelligence & planning
87
Journal of business economics : JBE
86
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
84
Business horizons
82
Marketing letters : a journal of research in marketing
79
Lehrbuch
78
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
78
Harvard business review : HBR
76
The marketing review
74
The journal of brand management : an international journal
72
Springer eBook Collection / Business and Economics
71
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
70
Esomar congress
68
Der Marktforscher : Marktforschung, Absatzforschung, Werbeforschung, Verbrauchsforschung
64
Psychology & marketing
53
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ECONIS (ZBW)
68
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1
Perceptual mapping using ordered logit analysis
Katahira, Hotaka
- In:
Marketing science : the marketing journal of the …
9
(
1990
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10001095699
Saved in:
2
Practice prize paper-managing advertising campaigns for new product launches : an application at Mercedes-Benz
Fischer, Marc
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
2
,
pp. 343-359
Persistent link: https://www.econbiz.de/10012022546
Saved in:
3
The effect of survey participation on consumer behavior : the moderating role of marketing communication
Dong, Xiaojing
;
Janakiraman, Ramkumar
;
Xie, Ying
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
4
,
pp. 567-585
Persistent link: https://www.econbiz.de/10010402540
Saved in:
4
Consumer attitude metrics for guiding marketing mix decisions
Hanssens, Dominique M.
;
Pauwels, Koen
;
Srinivasan, Shuba
; …
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
4
,
pp. 534-550
Persistent link: https://www.econbiz.de/10010402542
Saved in:
5
Price-induced patterns of competition
Blattberg, Robert C.
- In:
Marketing science : the marketing journal of the …
8
(
1989
)
4
,
pp. 291-309
Persistent link: https://www.econbiz.de/10001090681
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6
Taste tests : changing the rules to improve the game
Givon, Moshe
- In:
Marketing science : the marketing journal of the …
8
(
1989
)
3
,
pp. 281-290
Persistent link: https://www.econbiz.de/10001090682
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7
A unified approach to identifying, estimating and testing demand structures with aggregate scanner data
Allenby, Greg M.
- In:
Marketing science : the marketing journal of the …
8
(
1989
)
3
,
pp. 265-280
Persistent link: https://www.econbiz.de/10001090683
Saved in:
8
Estimating geographic customer densities using kernel density estimation
Donthu, Naveen
- In:
Marketing science : the marketing journal of the …
8
(
1989
)
2
,
pp. 191-203
Persistent link: https://www.econbiz.de/10001090747
Saved in:
9
Extending the Rotterdam model to test hierarchical market structures
Vilcassim, Naufel
- In:
Marketing science : the marketing journal of the …
8
(
1989
)
2
,
pp. 181-190
Persistent link: https://www.econbiz.de/10001090748
Saved in:
10
Identifying customer needs from user-generated content
Timoshenko, Artem
;
Hauser, John R.
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10011999542
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