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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of marketing research : JMR
34
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
Journal of marketing
12
Marketing Science
10
Journal of business research : JBR
9
Research report / Graduate School Research Institute Systems, Organisations and Management
9
Robert H. Smith School Research Paper
8
Memorandum from (the) Institute of Economic Research, Faculty of Economics, University of Groningen
7
Discussion paper / Center for Economic Research, Tilburg University
6
Journal of business & economic statistics : JBES ; a publication of the American Statistical Association
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
Marketing letters : a journal of research in marketing
6
Psychometrika
6
Research Report / Faculteit Economie en Bedrijfskunde, Rijksuniversiteit Groningen
6
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Research memorandum / Faculty of Economics, University of Groningen, Institute of Economical Research
5
Research report / Graduate School Research Institute Systems, Organisations and Management / Graduate School Research Institute Systems, Organisations and Management
5
Economics letters
4
Fundamentals of marketing research ; Vol. 6
4
International Series in Quantitative Marketing
4
International series in quantitative marketing
4
Journal of applied econometrics
4
MSI reports : working paper series
4
Marketing Letters
4
Business Economics Working Papers
3
Conjoint measurement : methods and applications
3
Foundations and trends in marketing : FTMKT
3
Journal of Business & Economic Statistics
3
Journal of behavioral decision making
3
Journal of the Academy of Marketing Science
3
Management Science
3
SOM research reports
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Statistica Neerlandica
3
Customer engagement marketing
2
Economics Letters
2
Economics Working Papers / Department of Economics and Business, Universitat Pompeu Fabra
2
European journal of marketing : EJM
2
Foundations and Trends(R) in Marketing
2
Journal of Business Research
2
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ECONIS (ZBW)
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Optimizing retail assortments
Rooderkerk, Robert P.
;
Heerde, Harald J. van
;
Bijmolt, …
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
5
,
pp. 699-715
Persistent link: https://www.econbiz.de/10010199457
Saved in:
2
The buffer effect : the role of color when advertising exposures are brief and blurred
Wedel, Michel
;
Pieters, Rik
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
1
,
pp. 134-143
Persistent link: https://www.econbiz.de/10010497612
Saved in:
3
My mobile music : an adaptive personalization system for digital audio players
Tuck Siong Chung
;
Rust, Roland T.
;
Wedel, Michel
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
1
,
pp. 52-68
Persistent link: https://www.econbiz.de/10003858538
Saved in:
4
Ad gist : ad communication in a single eye fixation
Pieters, Rik
;
Wedel, Michel
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
1
,
pp. 59-73
Persistent link: https://www.econbiz.de/10009511628
Saved in:
5
Moment-to-moment optimal branding in TV commercials : preventing avoidance by pulsing
Teixeira, Thales S.
;
Wedel, Michel
;
Pieters, Rik
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
5
,
pp. 783-804
Persistent link: https://www.econbiz.de/10008702239
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6
Competitive brand salience
Lans, Ralf van der
;
Pieters, Rik
;
Wedel, Michel
- In:
Marketing science : the marketing journal of the …
27
(
2008
)
5
,
pp. 922-931
Persistent link: https://www.econbiz.de/10003780162
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7
Utility Covariances and Context Effects in Conjoint MNP Models - In conjoint choice choose your context carefully
Haaijer, Rinus
;
Wedel, Michel
;
Vriens, Marco
;
Wansbeek, Tom
- In:
Marketing science : the marketing journal of the …
17
(
1998
)
3
,
pp. 236-252
Persistent link: https://www.econbiz.de/10006916292
Saved in:
8
My Mobile Music: An Adaptive Personalization System for Digital Audio Players
Chung, Tuck Siong
;
Rust, Roland T.
;
Wedel, Michel
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
1
,
pp. 52-68
Persistent link: https://www.econbiz.de/10008172570
Saved in:
9
Profile Construction in Experimental Choice Designs for Mixed Logit Models - The construction of designs for mixed logit models and their superior performance in a wide variety of...
Sándor, Zsolt
;
Wedel, Michel
- In:
Marketing science : the marketing journal of the …
21
(
2002
)
4
,
pp. 455-475
Persistent link: https://www.econbiz.de/10006891962
Saved in:
10
Identifying Spatial Segments in International Markets - A model accommodating various forms of spatial dependence on international segmentation
Hofstede, Frenkel Ter
;
Wedel, Michel
;
Steenkamp, …
- In:
Marketing science : the marketing journal of the …
21
(
2002
)
2
,
pp. 160-177
Persistent link: https://www.econbiz.de/10006894410
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