Competitive brand salience
Ralf van der Lans; Rik Pieters; Michel Wedel
| Year of publication: |
2008
|
|---|---|
| Authors: | Lans, Ralf van der ; Pieters, Rik ; Wedel, Michel |
| Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 27.2008, 5, p. 922-931
|
| Subject: | Markenartikel | Brand | Wettbewerb | Competition | Markenführung | Brand management | Konsumentenverhalten | Consumer behaviour |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003780162