Narrow search
Showing 1 - 10 of 89
Cover Image
The unintended consequences of countermarketing strategies : how particular antismoking measures may shift consumers to more dangerous cigarettes
Wang, Yanwen; Lewis, Michael; Singh, Vishal - In: Marketing science : the marketing journal of the … 35 (2016) 1, pp. 55-72
Persistent link: https://www.econbiz.de/10011437602
Cover Image
Assessing the sales impact of plain packaging regulation for cigarettes : evidence from Australia
Bonfrer, Andre; Chintagunta, Pradeep K.; Roberts, John H.; … - In: Marketing science : the marketing journal of the … 39 (2020) 1, pp. 234-252
Persistent link: https://www.econbiz.de/10012183089
Cover Image
Advertising and demand for addictive goods : the effects of e-cigarette advertising
Tuchman, Anna E. - In: Marketing science : the marketing journal of the … 38 (2019) 6, pp. 994-1022
Persistent link: https://www.econbiz.de/10012147192
Cover Image
An empirical investigation of the dynamic effect of Marlboro's permanent pricing shift
Chen, Tao; Sun, Baohong; Singh, Vishal - In: Marketing science : the marketing journal of the … 28 (2009) 4, pp. 740-758
Persistent link: https://www.econbiz.de/10003885059
Cover Image
A dynamic model of rational addiction : evaluating cigarette Taxes
Gordon, Brett R.; Sun, Baohong - In: Marketing science : the marketing journal of the … 34 (2015) 3, pp. 452-470
Persistent link: https://www.econbiz.de/10011291340
Cover Image
Frontiers: asymmetric effects of recreational cannabis legalization
Wang, Pengyuan; Xiong, Guiyang; Yang, Jian - In: Marketing science : the marketing journal of the … 38 (2019) 6, pp. 927-936
Persistent link: https://www.econbiz.de/10012147186
Cover Image
What happens when a retailer drops a product category? : investigating the consequences of ending tobacco sales
Goli, Ali; Chintagunta, Pradeep K. - In: Marketing science : the marketing journal of the … 40 (2021) 6, pp. 1169-1198
Persistent link: https://www.econbiz.de/10012796483
Cover Image
Investigating household purchase timing decisions : a conditional hazard function approach
Jain, Dipak - In: Marketing science : the marketing journal of the … 10 (1991) 1, pp. 1-23
Persistent link: https://www.econbiz.de/10001104209
Cover Image
Optimal advertising strategies
Sasieni, Maurice W. - In: Marketing science : the marketing journal of the … 8 (1989) 4, pp. 358-370
Persistent link: https://www.econbiz.de/10001090672
Cover Image
Untangling the effects of purchase reinforcement and advertising carryover
Givon, Moshe - In: Marketing science : the marketing journal of the … 9 (1990) 2, pp. 171-187
Persistent link: https://www.econbiz.de/10001095700