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Applying a dynamic model of consumer choice to guide brand development at Jetstar Airways
Danaher, Peter J.; Roberts, John H.; Roberts, Ken; … - In: Marketing science : the marketing journal of the … 30 (2011) 4, pp. 586-594
Persistent link: https://www.econbiz.de/10009299498
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Practice Prize Paper-Applying a Dynamic Model of Consumer Choice to Guide Brand Development at Jetstar Airways
Danaher, Peter J.; Roberts, John H.; Roberts, Ken; … - In: Marketing science : the marketing journal of the … 30 (2011) 4, pp. 586-595
Persistent link: https://www.econbiz.de/10009252669