Narrow search
Showing 1 - 3 of 3
Cover Image
Discussion of "Alleviating the constant stochastic variance assumption in decision research : theory, measurement, and experimental test"
Louviere, Jordan J.; Swait, Joffre - In: Marketing science : the marketing journal of the … 29 (2010) 1, pp. 18-22
Persistent link: https://www.econbiz.de/10003973157
Cover Image
Brand Effects on Choice and Choice Set Formation Under Uncertainty
Swait, Joffre; Erdem, Tülin - In: Marketing science : the marketing journal of the … 26 (2007) 5, pp. 679-697
Persistent link: https://www.econbiz.de/10007870857
Cover Image
Enriching Scanner Panel Models with Choice Experiments - Joint use of scanner panel and experimental choice data.
Swait, Joffre; Andrews, Rick L. - In: Marketing science : the marketing journal of the … 22 (2003) 4, pp. 442-460
Persistent link: https://www.econbiz.de/10006884376