Choice Environment, Market Complexity and Consumer Behavior: A Theoretical and Empirical Approach for Incorporating Decision Complexity into Models of Consumer Choice
Year of publication: |
1999
|
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Authors: | Swait, Joffre ; Adamowicz, Wiktor L. |
Institutions: | Department of Resource Economics and Environmental Sociology (REES), University of Alberta |
Subject: | choice modeling | random utility | choice context | Institutional and Behavioral Economics |
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