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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Jena Economic Research Papers
636
Jenaer Schriften zur Wirtschaftswissenschaft
116
Jena Research Papers in Business and Economics - Working and Discussion Papers
79
Working Paper Series A
52
Working Paper Series B
40
Journal of business economics : JBE
21
Manuskripte aus den Instituten für Betriebswirtschaftslehre der Universität Kiel
19
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
13
Die Betriebswirtschaft : DBW
12
Research papers on marketing and retailing
11
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
8
Conjoint measurement : methods and applications
6
Marketing : journal of research and management
6
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : Zfbf
6
Journal of marketing
5
Marketing : ZFP ; journal of research and management
5
Schmalenbach business review : sbr
5
Handbuch Produktmanagement : Strategieentwicklung - Produktplanung - Organisation - Kontrolle
4
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
4
Conjoint measurement : methods and applications ; with 91 tables
3
Handbuch Marktforschung : Methoden, Anwendungen, Praxisbeispiele
3
Journal of marketing research : JMR
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Journal of retailing
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Essays on the effects of brand names and prices on consumer behavior
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Friedrich-Schiller-Universität Jena - Wirtschaftswissenschaftliche Fakultät - Working Paper Series A
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Gabler Edition Wissenschaft
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Handelsforschung
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Innovation und Absatz
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International journal of technology management : IJTM
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Jahrbuch der Absatz- und Verbrauchsforschung
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Kohlhammer Edition Marketing
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Konzernmanagement : Corporate Governance und Kapitalmarkt ; 62. wissenschaftliche Jahrestagung des Verbandes der Hochschullehrer für Betriebswirtschaft e.V. 2000 in Berlin
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MSI reports : working paper series
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Management von Forschung, Entwicklung und Innovation
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Marketing Review St.Gallen
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Marketing letters : a journal of research in marketing
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Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
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Moderne Markenführung : Grundlagen, innovative Ansätze, praktische Umsetzungen
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OR-Spektrum : quantitative approaches in management
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Referral reward size and new customer profitability
Wolters, Heike Maria
;
Schulze, Christian
;
Gedenk, Karen
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
6
,
pp. 1166-1180
Persistent link: https://www.econbiz.de/10012405758
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2
Brand positioning based on brand image-country image fit
Klein, Kristina
;
Völckner, Franziska
;
Bruno, Hernan A.
; …
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
3
,
pp. 516-538
Persistent link: https://www.econbiz.de/10012038426
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