Referral reward size and new customer profitability
Year of publication: |
2020
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Authors: | Wolters, Heike Maria ; Schulze, Christian ; Gedenk, Karen |
Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 39.2020, 6, p. 1166-1180
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Subject: | referral reward programs | reward size | customer profitability | field experiment | Beziehungsmarketing | Relationship marketing | Kundenwert | Customer value | Betriebsgröße | Firm size | Rentabilität | Profitability |
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