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Competitive brand salience
Lans, Ralf van der; Pieters, Rik; Wedel, Michel - In: Marketing science : the marketing journal of the … 27 (2008) 5, pp. 922-931
Persistent link: https://www.econbiz.de/10003780162
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Moment-to-moment optimal branding in TV commercials : preventing avoidance by pulsing
Teixeira, Thales S.; Wedel, Michel; Pieters, Rik - In: Marketing science : the marketing journal of the … 29 (2010) 5, pp. 783-804
Persistent link: https://www.econbiz.de/10008702239
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Ad gist : ad communication in a single eye fixation
Pieters, Rik; Wedel, Michel - In: Marketing science : the marketing journal of the … 31 (2012) 1, pp. 59-73
Persistent link: https://www.econbiz.de/10009511628
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The buffer effect : the role of color when advertising exposures are brief and blurred
Wedel, Michel; Pieters, Rik - In: Marketing science : the marketing journal of the … 34 (2015) 1, pp. 134-143
Persistent link: https://www.econbiz.de/10010497612