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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of economics & management strategy : JEMS
10
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9
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8
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Class pricing
Wernerfelt, Birger
- In:
Marketing science : the marketing journal of the …
27
(
2008
)
5
,
pp. 755-763
Persistent link: https://www.econbiz.de/10003780101
Saved in:
2
Brand loyalty and market equilibrium
Wernerfelt, Birger
- In:
Marketing science : the marketing journal of the …
10
(
1991
)
3
,
pp. 229-245
Persistent link: https://www.econbiz.de/10001110932
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3
Commentaries and reply to "can brand extension signal product quality?" by Sridhar Moorthy
Wernerfelt, Birger
;
Keller, Kevin Lane
;
Moorthy, Sridhar
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
5
,
pp. 771-778
Persistent link: https://www.econbiz.de/10009665101
Saved in:
4
Internalization of advertising services : testing a theory of the firm
Wernerfelt, Birger
;
Silk, Alvin J.
;
Yu, Shuyi
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
5
,
pp. 946-963
Persistent link: https://www.econbiz.de/10012668070
Saved in:
5
Side Payments in Marketing
Hauser, John R.
;
Simester, Duncan I.
;
Wernerfelt, Birger
- In:
Marketing science : the marketing journal of the …
16
(
1997
)
3
,
pp. 246-255
Persistent link: https://www.econbiz.de/10006921941
Saved in:
6
Customer Satisfaction Incentives
Hauser, John R.
;
Simester, Duncan I.
;
Wernerfelt, Birger
- In:
Marketing science : the marketing journal of the …
13
(
1994
)
4
,
pp. 327-350
Persistent link: https://www.econbiz.de/10006942080
Saved in:
7
Selling Formats for Search Goods
Wernerfelt, Birger
- In:
Marketing science : the marketing journal of the …
13
(
1994
)
3
,
pp. 298-309
Persistent link: https://www.econbiz.de/10006942082
Saved in:
8
On the Function of Sales Assistance
Wernerfelt, Birger
- In:
Marketing science : the marketing journal of the …
13
(
1994
)
1
,
pp. 68-82
Persistent link: https://www.econbiz.de/10006942094
Saved in:
9
Class Pricing
Wernerfelt, Birger
- In:
Marketing science : the marketing journal of the …
27
(
2008
)
5
,
pp. 755-763
Persistent link: https://www.econbiz.de/10008124390
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