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Vaporware, Suddenware, and Trueware : new product preannouncements under market uncertainty
Ofek, Elie; Turut, Özge - In: Marketing science : the marketing journal of the … 32 (2013) 2, pp. 342-355
Persistent link: https://www.econbiz.de/10009736686
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A dynamic model of competitive entry response
Selove, Matthew - In: Marketing science : the marketing journal of the … 33 (2014) 3, pp. 353-363
Persistent link: https://www.econbiz.de/10010370737
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Quantity discounts in differentiated consumer product markets
Subramaniam, Ramanathan; Gal-Or, Esther - In: Marketing science : the marketing journal of the … 28 (2009) 1, pp. 180-192
Persistent link: https://www.econbiz.de/10003858573
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Sales growth of new pharmaceuticals across the globe : the role of regulatory regimes
Stremersch, Stefan; Lemmens, Aurélie - In: Marketing science : the marketing journal of the … 28 (2009) 4, pp. 690-708
Persistent link: https://www.econbiz.de/10003885016
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Consumer preference elicitation of complex products using fuzzy support vector machine active learning
Huang, Dongling; Luo, Lan - In: Marketing science : the marketing journal of the … 35 (2016) 3, pp. 445-464
Persistent link: https://www.econbiz.de/10011498939
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Skimming or penetration? : strategic dynamic pricing for new products
Spann, Martin; Fischer, Marc; Tellis, Gerard J. - In: Marketing science : the marketing journal of the … 34 (2015) 2, pp. 235-249
Persistent link: https://www.econbiz.de/10010515896
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Social contagion in new product trial and repeat
Iyengar, Radha; Van Den Bulte, Christophe; Lee, Jae Young - In: Marketing science : the marketing journal of the … 34 (2015) 3, pp. 408-429
Persistent link: https://www.econbiz.de/10011291342
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Investigating the drivers of consumer cross-category learning for new products using multiple data sets
Sridhar, Karthik; Bezawada, Ram; Trivedi, Minakshi - In: Marketing science : the marketing journal of the … 31 (2012) 4, pp. 668-688
Persistent link: https://www.econbiz.de/10009614314
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Biases in valuation vs. usage of innovative product features
Meyer, Robert J.; Zhao, Shenghui; Han, Jin K. - In: Marketing science : the marketing journal of the … 27 (2008) 6, pp. 1083-1096
Persistent link: https://www.econbiz.de/10003791796
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Zooming in : self-emergence of movements in new product growth
Goldenberg, Jacob; Lowengart, Oded; Shapira, Daniel - In: Marketing science : the marketing journal of the … 28 (2009) 2, pp. 274-292
Persistent link: https://www.econbiz.de/10003843318