Zooming in : self-emergence of movements in new product growth
Jacob Goldenberg; Oded Lowengart, Daniel Shapira
| Year of publication: |
2009
|
|---|---|
| Authors: | Goldenberg, Jacob ; Lowengart, Oded ; Shapira, Daniel |
| Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 28.2009, 2, p. 274-292
|
| Subject: | Produktentwicklung | New product development | Absatz | Sales | Konsumentenverhalten | Consumer behaviour | Innovationsdiffusion | Innovation diffusion | Stochastischer Prozess | Stochastic process | Theorie | Theory |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003843318