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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Image reinforcement or impairment : the effects of co-branding on attribute uncertainty
Geylani, Tansev
;
Inman, J. Jeffrey
;
Hofstede, Frenkel ter
- In:
Marketing science : the marketing journal of the …
27
(
2008
)
4
,
pp. 730-744
Persistent link: https://www.econbiz.de/10003765844
Saved in:
2
Image Reinforcement or Impairment: The Effects of Co-Branding on Attribute Uncertainty
Geylani, Tansev
;
Inman, J.Jeffrey
;
Hofstede, Frenkel Ter
- In:
Marketing science : the marketing journal of the …
27
(
2008
)
4
,
pp. 730-744
Persistent link: https://www.econbiz.de/10008094131
Saved in:
3
How to Compute Optimal Catalog Mailing Decisions
Gnl, Fsun F.
;
Hofstede, Frenkel Ter
- In:
Marketing science : the marketing journal of the …
25
(
2006
)
1
,
pp. 65-74
Persistent link: https://www.econbiz.de/10006871766
Saved in:
4
Identifying Spatial Segments in International Markets - A model accommodating various forms of spatial dependence on international segmentation
Hofstede, Frenkel Ter
;
Wedel, Michel
;
Steenkamp, …
- In:
Marketing science : the marketing journal of the …
21
(
2002
)
2
,
pp. 160-177
Persistent link: https://www.econbiz.de/10006894410
Saved in:
5
Information sharing in a channel with partially informed retailers
Gal-Or, Esther
;
Geylani, Tansev
;
Dukes, Anthony J.
- In:
Marketing science : the marketing journal of the …
27
(
2008
)
4
,
pp. 642-658
Persistent link: https://www.econbiz.de/10003765828
Saved in:
6
Strategic assortment reduction by a dominant retailer
Dukes, Anthony J.
;
Geylani, Tansev
;
Srinivasan, Kannan
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
2
,
pp. 309-319
Persistent link: https://www.econbiz.de/10003843325
Saved in:
7
Regulating deceptive advertising : false claims and skeptical consumers
Wu, Yue
;
Geylani, Tansev
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
4
,
pp. 788-806
Persistent link: https://www.econbiz.de/10012294607
Saved in:
8
Strategic Assortment Reduction by a Dominant Retailer
Dukes, Anthony J.
;
Geylani, Tansev
;
Srinivasan, Kannan
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
2
,
pp. 309-319
Persistent link: https://www.econbiz.de/10008238839
Saved in:
9
Strategic Manufacturer Response to a Dominant Retailer
Geylani, Tansev
;
Dukes, Anthony J.
;
Srinivasan, Kannan
- In:
Marketing science : the marketing journal of the …
26
(
2007
)
2
,
pp. 164-178
Persistent link: https://www.econbiz.de/10007722123
Saved in:
10
Information Sharing in a Channel with Partially Informed Retailers
Gal-Or, Esther
;
Geylani, Tansev
;
Dukes, Anthony J.
- In:
Marketing science : the marketing journal of the …
27
(
2008
)
4
,
pp. 642-658
Persistent link: https://www.econbiz.de/10008094137
Saved in:
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