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Image reinforcement or impairment : the effects of co-branding on attribute uncertainty
Geylani, Tansev; Inman, J. Jeffrey; Hofstede, Frenkel ter - In: Marketing science : the marketing journal of the … 27 (2008) 4, pp. 730-744
Persistent link: https://www.econbiz.de/10003765844
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Image Reinforcement or Impairment: The Effects of Co-Branding on Attribute Uncertainty
Geylani, Tansev; Inman, J.Jeffrey; Hofstede, Frenkel Ter - In: Marketing science : the marketing journal of the … 27 (2008) 4, pp. 730-744
Persistent link: https://www.econbiz.de/10008094131
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How to Compute Optimal Catalog Mailing Decisions
Gnl, Fsun F.; Hofstede, Frenkel Ter - In: Marketing science : the marketing journal of the … 25 (2006) 1, pp. 65-74
Persistent link: https://www.econbiz.de/10006871766
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Identifying Spatial Segments in International Markets - A model accommodating various forms of spatial dependence on international segmentation
Hofstede, Frenkel Ter; Wedel, Michel; Steenkamp, … - In: Marketing science : the marketing journal of the … 21 (2002) 2, pp. 160-177
Persistent link: https://www.econbiz.de/10006894410
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Information sharing in a channel with partially informed retailers
Gal-Or, Esther; Geylani, Tansev; Dukes, Anthony J. - In: Marketing science : the marketing journal of the … 27 (2008) 4, pp. 642-658
Persistent link: https://www.econbiz.de/10003765828
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Strategic assortment reduction by a dominant retailer
Dukes, Anthony J.; Geylani, Tansev; Srinivasan, Kannan - In: Marketing science : the marketing journal of the … 28 (2009) 2, pp. 309-319
Persistent link: https://www.econbiz.de/10003843325
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Regulating deceptive advertising : false claims and skeptical consumers
Wu, Yue; Geylani, Tansev - In: Marketing science : the marketing journal of the … 39 (2020) 4, pp. 788-806
Persistent link: https://www.econbiz.de/10012294607
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Strategic Assortment Reduction by a Dominant Retailer
Dukes, Anthony J.; Geylani, Tansev; Srinivasan, Kannan - In: Marketing science : the marketing journal of the … 28 (2009) 2, pp. 309-319
Persistent link: https://www.econbiz.de/10008238839
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Strategic Manufacturer Response to a Dominant Retailer
Geylani, Tansev; Dukes, Anthony J.; Srinivasan, Kannan - In: Marketing science : the marketing journal of the … 26 (2007) 2, pp. 164-178
Persistent link: https://www.econbiz.de/10007722123
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Information Sharing in a Channel with Partially Informed Retailers
Gal-Or, Esther; Geylani, Tansev; Dukes, Anthony J. - In: Marketing science : the marketing journal of the … 27 (2008) 4, pp. 642-658
Persistent link: https://www.econbiz.de/10008094137