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Measuring the impact of product placement with brand-related social media conversations and website traffic
Fossen, Beth L.; Schweidel, David A. - In: Marketing science : the marketing journal of the … 38 (2019) 3, pp. 481-499
Persistent link: https://www.econbiz.de/10012038422
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Social TV, advertising, and sales : are social shows good for advertisers?
Fossen, Beth L.; Schweidel, David A. - In: Marketing science : the marketing journal of the … 38 (2019) 2, pp. 274-295
Persistent link: https://www.econbiz.de/10012022542
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Television advertising and online word-of-mouth : an empirical investigation of social TV activity
Fossen, Beth L.; Schweidel, David A. - In: Marketing science : the marketing journal of the … 36 (2017) 1, pp. 105-123
Persistent link: https://www.econbiz.de/10011645782
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A border strategy analysis of ad source and message tone in senatorial campaigns
Wang, Yanwen; Lewis, Michael; Schweidel, David A. - In: Marketing science : the marketing journal of the … 37 (2018) 3, pp. 333-355
Persistent link: https://www.econbiz.de/10011884339
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Modeling customer lifetimes with multiple causes of churn
Braun, Michael; Schweidel, David A. - In: Marketing science : the marketing journal of the … 30 (2011) 5, pp. 881-902
Persistent link: https://www.econbiz.de/10009384007
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Incorporating direct marketing activity into latent attrition models
Schweidel, David A.; Knox, George - In: Marketing science : the marketing journal of the … 32 (2013) 3, pp. 471-487
Persistent link: https://www.econbiz.de/10009759889
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A multiactivity latent attrition model for customer base analysis
Schweidel, David A.; Park, Young-hoon; Jamal, Zainab - In: Marketing science : the marketing journal of the … 33 (2014) 2, pp. 273-286
Persistent link: https://www.econbiz.de/10010358776
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Online product opinions : incidence, evaluation, and evolution
Moe, Wendy W.; Schweidel, David A. - In: Marketing science : the marketing journal of the … 31 (2012) 3, pp. 372-386
Persistent link: https://www.econbiz.de/10009562969
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Synergy or interference : the effect of product placement on commercial break audience decline
Schweidel, David A.; Foutz, Natasha Zhang; Tanner, Robin J. - In: Marketing science : the marketing journal of the … 33 (2014) 6, pp. 763-780
Persistent link: https://www.econbiz.de/10010468394
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A bivariate timing model of customer acquisition and retention
Schweidel, David A.; Fader, Peter; Bradlow, Eric T. - In: Marketing science : the marketing journal of the … 27 (2008) 5, pp. 829-843
Persistent link: https://www.econbiz.de/10003780132