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The financial markets and customer satisfaction : reexamining possible financial market mispricing of customer satisfaction
Jacobson, Robert; Mizik, Natalie - In: Marketing science : the marketing journal of the … 28 (2009) 5, pp. 810-819
Persistent link: https://www.econbiz.de/10003899986
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The economic and statistical significance of stock returns on customer satisfaction : commentary
Fornell, Claes; Mithas, Sunil; Morgeson, Forrest V., III. - In: Marketing science : the marketing journal of the … 28 (2009) 5, pp. 820-825
Persistent link: https://www.econbiz.de/10003921731
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The stock market's pricing of customer satisfaction : commentary
Ittner, Christopher; Larcker, David F.; Taylor, Daniel - In: Marketing science : the marketing journal of the … 28 (2009) 5, pp. 826-835
Persistent link: https://www.econbiz.de/10003921732
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Customer satisfaction-based mispricing : issues and misconceptions ; rejoinder
Jacobson, Robert; Mizik, Natalie - In: Marketing science : the marketing journal of the … 28 (2009) 5, pp. 836-845
Persistent link: https://www.econbiz.de/10003921733
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Composite Dependent Variables and the Market Share Effect
Jacobson, Robert; Aaker, David A. - In: Marketing science : the marketing journal of the … 12 (1993) 2, pp. 209
Persistent link: https://www.econbiz.de/10006949304
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Rejoinder-Customer Satisfaction-Based Mispricing: Issues and Misconceptions
Jacobson, Robert; Mizik, Natalie - In: Marketing science : the marketing journal of the … 28 (2009) 5, pp. 836-845
Persistent link: https://www.econbiz.de/10008318782
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The Financial Markets and Customer Satisfaction: Reexamining Possible Financial Market Mispricing of Customer Satisfaction
Jacobson, Robert; Mizik, Natalie - In: Marketing science : the marketing journal of the … 28 (2009) 5, pp. 810-819
Persistent link: https://www.econbiz.de/10008318785
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Myopic Marketing Management: Evidence of the Phenomenon and Its Long-Term Performance Consequences in the SEO Context
Mizik, Natalie; Jacobson, Robert - In: Marketing science : the marketing journal of the … 26 (2007) 3, pp. 361-379
Persistent link: https://www.econbiz.de/10007747537
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Product Proliferation: An Empirical Analysis of Product Line Determinants and Market Outcomes - Are two better than one? Not always!
Bayus, Barry L.; Putsis Jr, William P. - In: Marketing science : the marketing journal of the … 18 (1999) 2, pp. 137-153
Persistent link: https://www.econbiz.de/10006912496