Narrow search
Showing 1 - 10 of 285
Cover Image
Incorporating emotions into evaluation and choice models : application to Kmart Australia
Roberts, Ken; Roberts, John H.; Danaher, Peter J.; … - In: Marketing science : the marketing journal of the … 34 (2015) 6, pp. 815-824
Persistent link: https://www.econbiz.de/10011410002
Cover Image
Competition in consumer shopping experience
Iyer, Ganesh; Kuksov, Dmitri - In: Marketing science : the marketing journal of the … 31 (2012) 6, pp. 913-933
Persistent link: https://www.econbiz.de/10009702523
Cover Image
Why outlet stores exist : averting cannibalization in product line extensions
Ngwe, Donald - In: Marketing science : the marketing journal of the … 36 (2017) 4, pp. 523-541
Persistent link: https://www.econbiz.de/10011744814
Cover Image
Price-matching guarantees, retail competition, and product-line assortment
Coughlan, Anne T.; Shaffer, Greg Eric - In: Marketing science : the marketing journal of the … 28 (2009) 3, pp. 580-588
Persistent link: https://www.econbiz.de/10003868072
Cover Image
Comparative advertising and in-store displays
Shaffer, Greg Eric; Zettelmeyer, Florian - In: Marketing science : the marketing journal of the … 28 (2009) 6, pp. 1144-1156
Persistent link: https://www.econbiz.de/10003909232
Cover Image
In-store media and distribution channel coordination
Dukes, Anthony; Liu, Yunchuan - In: Marketing science : the marketing journal of the … 29 (2010) 1, pp. 94-107
Persistent link: https://www.econbiz.de/10003973178
Cover Image
Return on roller coasters : a model to guide investments in theme park attractions
Oest, Rutger van; Heerde, Harald J. van; Dekimpe, Marnik G. - In: Marketing science : the marketing journal of the … 29 (2010) 4, pp. 721-737
Persistent link: https://www.econbiz.de/10008652611
Cover Image
Economic value of celebrity endorsements : Tiger Woods' impact on sales of Nike golf balls
Chung, Kevin Y. C.; Derdenger, Timothy P.; Srinivasan, … - In: Marketing science : the marketing journal of the … 32 (2013) 2, pp. 271-293
Persistent link: https://www.econbiz.de/10009736690
Cover Image
Beyond attention effects : modeling the persuasive and emotional effects of advertising creativity
Yang, Xiaojing; Smith, Robert E. - In: Marketing science : the marketing journal of the … 28 (2009) 5, pp. 935-949
Persistent link: https://www.econbiz.de/10003900014
Cover Image
Is persuasive advertising always combative in a distribution channel?
Wu, Chi-cheng; Chen, Ying-Ju; Wang, Chih-jen - In: Marketing science : the marketing journal of the … 28 (2009) 6, pp. 1157-1163
Persistent link: https://www.econbiz.de/10003909240