Why outlet stores exist : averting cannibalization in product line extensions
Year of publication: |
July-August 2017
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Authors: | Ngwe, Donald |
Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 36.2017, 4, p. 523-541
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Subject: | empirical IO methods | in-store retailing | retailing | segmentation | structural models | Einzelhandel | Retail trade | Konsumentenverhalten | Consumer behaviour | Theorie | Theory | Ladengestaltung | Store design |
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