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Spillover effects in seeded word-of-mouth marketing campaigns
Chae, Inyoung; Stephen, Andrew T.; Bart, Yakov; Yao, Dai - In: Marketing science : the marketing journal of the … 36 (2017) 1, pp. 89-104
Persistent link: https://www.econbiz.de/10011645777
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The effect of calorie posting regulation on consumer opinion : a flexible latent dirichlet allocation model with informative priors
Puranam, Dinesh; Narayan, Vishal; Kadiyali, Vrinda - In: Marketing science : the marketing journal of the … 36 (2017) 5, pp. 726-746
Persistent link: https://www.econbiz.de/10011760371
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An empirical study of word-of-mouth generation and consumption
Yang, Sha; Hu, Mantian Mandy; Winer, Russell S.; … - In: Marketing science : the marketing journal of the … 31 (2012) 6, pp. 952-963
Persistent link: https://www.econbiz.de/10009702515
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Does gender matter? : the effect of management responses on reviewing behavior
Proserpio, Davide; Troncoso, Isamar; Valsesia, Francesca - In: Marketing science : the marketing journal of the … 40 (2021) 6, pp. 1199-1213
Persistent link: https://www.econbiz.de/10012796490
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An empirical analysis of consumer purchase decisions under bucket-based price discrimination
Sun, Yacheng; Li, Shibo; Sun, Baohong - In: Marketing science : the marketing journal of the … 34 (2015) 5, pp. 646-668
Persistent link: https://www.econbiz.de/10011372806
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The squeaky wheel gets the grease : an empirical analysis of customer voice and firm intervention on Twitter
Ma, Liye; Sun, Baohong; Kekre, Sunder - In: Marketing science : the marketing journal of the … 34 (2015) 5, pp. 627-645
Persistent link: https://www.econbiz.de/10011372817
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Opinion leaders and product variety
Kuksov, Dmitri; Liao, Chenxi - In: Marketing science : the marketing journal of the … 38 (2019) 5, pp. 812-834
Persistent link: https://www.econbiz.de/10012120909
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Television advertising and online word-of-mouth : an empirical investigation of social TV activity
Fossen, Beth L.; Schweidel, David A. - In: Marketing science : the marketing journal of the … 36 (2017) 1, pp. 105-123
Persistent link: https://www.econbiz.de/10011645782
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Does online word of mouth increase demand? (and how?) : evidence from a natural experiment
Seiler, Stephan; Yao, Song; Wang, Wenbo - In: Marketing science : the marketing journal of the … 36 (2017) 6, pp. 838-861
Persistent link: https://www.econbiz.de/10011791417
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Preaching to the choir : the chasm between top-ranked reviewers, mainstream customers, and product sales
Yazdani, Elham; Gopinath, Shyam; Carson, Steve - In: Marketing science : the marketing journal of the … 37 (2018) 5, pp. 838-851
Persistent link: https://www.econbiz.de/10011951305