The effect of calorie posting regulation on consumer opinion : a flexible latent dirichlet allocation model with informative priors
Dinesh Puranam, Vishal Narayan, Vrinda Kadiyali
| Year of publication: |
September-October 2017
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|---|---|
| Authors: | Puranam, Dinesh ; Narayan, Vishal ; Kadiyali, Vrinda |
| Published in: |
Marketing science. - Catonsville, MD : INFORMS, ISSN 0732-2399, ZDB-ID 883054-X. - Vol. 36.2017, 5, p. 726-746
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| Subject: | Bayesian estimation | data mining | word-of-mouth | Bayes-Statistik | Bayesian inference | Konsumentenverhalten | Consumer behaviour | Theorie | Theory | Data Mining | Data mining | Virales Marketing | Viral marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1287/mksc.2017.1048 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011760371