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The Effects of Effort and Intrinsic Motivation on Risky Choice - Providing a unifying framework for, and demonstrating, the effects of effort and intrinsic motivation on risky choi...
Kivetz, Ran - In: Marketing science : the marketing journal of the … 22 (2003) 4, pp. 477-502
Persistent link: https://www.econbiz.de/10006884374
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Experimental Evidence on the Negative Effect of Product Features and Sales Promotions on Brand Choice
Simonson, Itamar; Carmon, Ziv; O'Curry, Suzanne - In: Marketing science : the marketing journal of the … 13 (1994) 1, pp. 23-40
Persistent link: https://www.econbiz.de/10006942096
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The Influence of Product Variety on Brand Perception and Choice
Berger, Jonah; Draganska, Michaela; Simonson, Itamar - In: Marketing science : the marketing journal of the … 26 (2007) 4, pp. 460-472
Persistent link: https://www.econbiz.de/10007870876
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The Effect of Explicit Reference Points on Consumer Choice and Online Bidding Behavior
Dholakia, Utpal M.; Simonson, Itamar - In: Marketing science : the marketing journal of the … 24 (2005) 2, pp. 206-217
Persistent link: https://www.econbiz.de/10006876997
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The Effect of Local Consideration Sets on Global Choice Between Lower Price and Higher Quality
Simonson, Itamar; Nowlis, Stephen; Lemon, Katherine - In: Marketing science : the marketing journal of the … 12 (1993) 4, pp. 357-377
Persistent link: https://www.econbiz.de/10006949295