Bringing (Contingent) Loss Aversion Down to Earth - A Comment on Gal & Rucker's Rejection of “Losses Loom Larger Than Gains”
Year of publication: |
2018
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Authors: | Simonson, Itamar ; Kivetz, Ran |
Published in: |
Journal of Consumer Psychology. - Wiley, ISSN 1057-7408, ZDB-ID 2021876-X. - Vol. 28.2018, 3 (20.04.), p. 517-522
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Publisher: |
Wiley |
Saved in:
Online Resource
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