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A structured analysis of unstructured big data by leveraging cloud computing
Liu, Xiao; Singh, Param Vir; Srinivasan, Kannan - In: Marketing science : the marketing journal of the … 35 (2016) 3, pp. 363-388
Persistent link: https://www.econbiz.de/10011498914
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Analyzing bank overdraft fees with big data
Liu, Xiao; Montgomery, Alan; Srinivasan, Kannan - In: Marketing science : the marketing journal of the … 37 (2018) 6, pp. 855-882
Persistent link: https://www.econbiz.de/10011966220
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An empirical analysis of consumer purchase behavior of base products and add-ons given compatibility constraints
Liu, Xiao; Derdenger, Timothy; Sun, Baohong - In: Marketing science : the marketing journal of the … 37 (2018) 4, pp. 569-591
Persistent link: https://www.econbiz.de/10011916556