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A dynamic model of brand choice when price and advertising signal product quality
Erdem, Tülin; Keane, Michael P.; Sun, Baohong - In: Marketing science : the marketing journal of the … 27 (2008) 6, pp. 1111-1125
Persistent link: https://www.econbiz.de/10003791802
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The generalized multinomial logit model : accounting for scale and coefficient heterogeneity
Fiebig, Denzil G.; Keane, Michael P.; Louviere, Jordan J.; … - In: Marketing science : the marketing journal of the … 29 (2010) 3, pp. 393-421
Persistent link: https://www.econbiz.de/10003984294
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Learning models : an assessment of progress, challenges, and new developments
Ching, Andrew; Erdem, Tülin; Keane, Michael P. - In: Marketing science : the marketing journal of the … 32 (2013) 6, pp. 913-938
Persistent link: https://www.econbiz.de/10010231794
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Decision-making Under Uncertainty: Capturing Dynamic Brand Choice Processes in Turbulent Consumer Goods Markets
Erdem, Tulin; Keane, Michael P. - In: Marketing science : the marketing journal of the … 15 (1996) 1, pp. 1-20
Persistent link: https://www.econbiz.de/10006934437
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A Dynamic Model of Brand Choice When Price and Advertising Signal Product Quality
Erdem, Tülin; Keane, Michael P.; Sun, Baohong - In: Marketing science : the marketing journal of the … 27 (2008) 6, pp. 1111-1125
Persistent link: https://www.econbiz.de/10008145150
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The Generalized Multinomial Logit Model: Accounting for Scale and Coefficient Heterogeneity
Fiebig, Denzil G.; Keane, Michael P.; Louviere, Jordan; … - In: Marketing science : the marketing journal of the … 29 (2010) 3, pp. 393-422
Persistent link: https://www.econbiz.de/10008420696