A Dynamic Model of Brand Choice When Price and Advertising Signal Product Quality
Year of publication: |
2008
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Authors: | Erdem, Tülin ; Keane, Michael P. ; Sun, Baohong |
Published in: |
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences. - Hanover, Md : INFORMS, ISSN 0732-2399, ZDB-ID 883054x. - Vol. 27.2008, 6, p. 1111-1125
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