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Mobile app introduction and online and offline purchases and product returns
Narang, Unnati; Shankar, Venkatesh - In: Marketing science : the marketing journal of the … 38 (2019) 5, pp. 756-772
Persistent link: https://www.econbiz.de/10012120898
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Effective marketing science applications : insights from the ISMS-MSI Practice Prize finalist papers and projects
Lilien, Gary L.; Roberts, John H.; Shankar, Venkatesh - In: Marketing science : the marketing journal of the … 32 (2013) 2, pp. 229-245
Persistent link: https://www.econbiz.de/10009736692
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BRAN*EQT : a multicategory brand equity model and its application at Allstate
Shankar, Venkatesh; Azar, Pablo; Fuller, Matthew - In: Marketing science : the marketing journal of the … 27 (2008) 4, pp. 567-584
Persistent link: https://www.econbiz.de/10003765808
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Effective Marketing Science Applications: Insights from the ISMS-MSI Practice Prize Finalist Papers and Projects
Lilien, Gary L.; Roberts, John H.; Shankar, Venkatesh - In: Marketing science : the marketing journal of the … 32 (2013) 2, pp. 229-245
Persistent link: https://www.econbiz.de/10010095558
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Pioneers' Marketing Mix Reactions to Entry in Different Competitive Game Structures: Theoretical Analysis and Empirical Illustration
Shankar, Venkatesh - In: Marketing science : the marketing journal of the … 16 (1997) 3, pp. 271
Persistent link: https://www.econbiz.de/10006921939
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Practice Prize Paper-BRAN*EQT: A Multicategory Brand Equity Model and Its Application at Allstate
Shankar, Venkatesh; Azar, Pablo; Fuller, Matthew - In: Marketing science : the marketing journal of the … 27 (2008) 4, pp. 567-584
Persistent link: https://www.econbiz.de/10008094142
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Practice Prize Article#x2014CHAN4CAST: A Multichannel, Multiregion Sales Forecasting Model and Decision Support System for Consumer Packaged Goods
Divakar, Suresh; Ratchford, Brian T.; Shankar, Venkatesh - In: Marketing science : the marketing journal of the … 24 (2005) 3, pp. 334-350
Persistent link: https://www.econbiz.de/10006874874
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An Empirical Analysis of Determinants of Retailer Pricing Strategy - This study shows the importance of competition in determining all aspects of a retailer's pricing strategy.
Shankar, Venkatesh; Bolton, Ruth N. - In: Marketing science : the marketing journal of the … 23 (2004) 1, pp. 28-49
Persistent link: https://www.econbiz.de/10006882478